Thomas Cook Essay Example

Thomas Cook Essay Example Thomas Cook Essay Thomas Cook Essay Considering the advantages and disadvantages, I believe I can create an advert with both advantages combined and this would result to a positive advert with a positive outcome. Below are points I will consider when creating my own advertisement: I will follow a typical layout for when I come to create my job advert. Thomas cook had this technique which did its job considerably well. The PC world advert also had a professional business like layout. I want my advert to be eye catching and appealing to my target audience. On of the ways I will do this is by including the business logo, like the way Thomas cook had.I will also bright colours just like the way Thomas cook has. This will lead to a lot of people reading my advert and applying for the job. The use of language is simple and straightforward in both adverts. In Thomas Cook advertisement the main information is provided however the PC World doesnt provide some of the obvious information that a business needs to provide for example name of the business where it was sent from. Therefore I will avoid this point and not do this. I will need to make sure that the advert does not over flow in unnecessary data that is not required like the way the advertisements from Thomas Cook and PC world do.Bearing this in mind I will avoid this point. I will also avoid creating chunky sections of texts and instead divide them in paragraphs. I want my advertisement to be read by most of my target audience therefore I will use a clear simple straightforward font style and size that applicants would find easy to read. One of the points that I liked that the advert from Thomas cook had was the use of rhetorical questions and this motivated the person to read on. I will be using this technique when it comes to creating my own advert.The main information will obviously need to stand out but I will use some techniques of how Thomas cook had done this. As it was a reliable and efficient way. The applicant would want to know what organisation has sent this job advert. Therefore I will use the idea from Thomas Cook to include the business logo. This has not been done by the PC Word advertisement. The reason for why it isnt successful. Pictures and other multimedia could make a difference as to how the overall document looks; therefore I will not consider what the PC World advertisement has done and not include pictures.I will use various techniques to attract my audience to read the advertisement. If I compare the advertisements from both the organisations. I would say the advantages for Thomas Cook are more than PC World in general. However there are some points that PC world advertisement has that Thomas cook do not have. For example the neat border finish is good technique to use for giving it that professional look. Some information that Thomas Cook has that PC world advertisement doesnt e. g. the use of logo to enable applicants to know where the advertisement has been sent from.Bearing all this in mind there are some similarities that both job adverts have for example they both have small font style and the use of chunky paragraphs by Thomas cook will not be included in my advertisement. Looking at the advantages and disadvantages of the application forms I believe that Thomas Cook has more effective advantages then disadvantages because their form has more of a professional layout then PC World and they have made their information clear and understandable by giving instructions for each section so applicant know how to fill the form in without any mistakes.Whereas PC World has got many disadvantages in there form which are very important in an application form. Looking at the advantages and disadvantage I want my application form to contain the following features: I am going to keep my application form short and simple as both of the other application forms had the same disadvantage. I also want my form to be clear, easy to read and understandable by all applicants therefore I am going to use formal language however I will also try to keep it simple. I am going to keep my application form a lot of space so applicants have got a lot of room to fill in the details required e.g. qualifications. I am going to use the same layout as PC World as their form looks more professional then Thomas Cook. I am going to keep my equal opportunity form optional so applicant have a choice and are not offended in any way. I am going to present a logo on top of my document so applicants are aware of where this application form is from. The extra information that may be needed in the application form I am going to present that in a different document so that the application form does not become long.If I compare both of these application forms I believe Thomas Cook has made some major mistakes as there equal opportunity form does not give an option to applicants and this may be offensive to some applicants. The application form for both Thomas Cook and City Council does look professional however PC World forms looks more sophisticated as the information is set out in various ways such as table layout, bullet points to present information and tick boxes for the equally opportunity form etc.Documents I created Now that I have looked at two different types of recruitment documents and have analysed, compare and evaluated them I am going to use this information and make my own recruitment documents for a reservations consultant at Thomas Cook taking into account all of the advantages and disadvantages I am going to avoid all drawback and create a perfect recruitment documents. After I have created my own documents I am going to come up with a final document that will be done by comparing my documents to my group members documents (Nadeem Younas and Shareen Mareen), which will enable me to create a professional document.