Sunday, January 19, 2020
How skilful communication influence patientsââ¬â¢ health behaviours
Abstract This essay analyses how skilful communication can influence the health behaviours of the patients. It looks at the importance of communication in healthcare and the different models of communication available to the healthcare personnel. These professionals need to decide on the model to use in order to ensure that they persuade the patients to change their health decisions by adhering to all the recommendations given to them Introduction Effective communication between healthcare personnel and the patients is important in clinical function as well as building a therapeutic relationship between them and the patients. Much of the dissatisfaction registered by patients and their failure to change their health behaviours are as a result of the breakdown of their relationship with the health care providers (Bryan 2009, p.75). However, many doctors often tend to overestimate their ability to effectively communicate with the patients thereby exacerbating the problem. Skilful communication and interpersonal skills encompasses the ability of healthcare professionals to gather information and use it to advise the patients appropriately with a view of influencing their health behaviours (Webb 2011, p. 57). This essay covers how skilful communication influences the health behaviour of patients. Healthcare Communication Communication is an important clinical skill that is very essential to clinical competence. The components of communication include non-verbal behaviours, listening and attending skills. All healthcare professionals need to understand the basic anatomy and physiology of communication (Bryan 2009, p. 66). They need to understand the variables that affect reception, processing and expression. A good comprehension of communication on delivery of healthcare is important in influencing health behaviour of the patients. They also need to understand the multicultural context in which the communication process occurs because it affects the manner in which the patients perceive the disseminated information. This should be in tandem with a good comprehension of therapeutic responses as they are significant in care management, increasing patient awareness and capacity for self-care and personal health management (Van 2009, p. 101). Models of Healthcare Communication Human beings often respond to illness and health differently, for instance some may choose to ignore or deny health threats while others face the threats by collecting the necessary information and acting accordingly and appropriately (Muller 2001, p. 88). There are different models designed to help understand the ways in which healthcare professionals interact with particular health outcomes. All these models contribute towards the successful understanding of communication in healthcare. These models are as follows: the therapeutic model, kingââ¬â¢s interactive model, the developmental model, health belief model, health belief model for compliance, and the model for participative decision making (Jones & Jenkins 2007, p. 18). ). The therapeutic model puts emphasis on the importance of relationships in assisting the patients to adjust to their current conditions and take positive measures aimed at improving their health. The model emphasises on dyadic communication and the level of success is dependent on respect, trust, genuineness and non-judgemental attitude (Eisenberg 2012, p. 45).The healthy belief model explains how healthy people seek to avoid illnesses by outlining the nature of peopleââ¬â¢s preventative healthcare. The model is designed to indicate how personal health behaviours are influenced by perceived threats and benefits. It emphasises on perceptions and beliefs that can be modified to result in changed health behaviour. In this model communication is perceived as an essential tool for influencing the behaviour of the patients. The health belief model for compliance is an expansion of the health belief model and it includes the beliefs of patients that are already suffering from illnesses and have to comply with treatment. It aims at predicting compliance of patients to treatment to assist healthcare professionals in designing interventions to suit the needs of individual patients (Hugman 2009, p. 33). The Kingââ¬â¢s interaction model explains the communication between a nurse and a patient. It incorporates transactional aspects of human communication and the need for feedback. The model regards the trust between the nurse and the patient as vital in the effectiveness of the communication process. The model for participative decision making for patient doctor interaction postulates that when clients donââ¬â¢t get enough information from doctors or when there are communication barriers then they are likely to reject the treatment or decrease compliance (Eisenberg 2012, p.24). Therefore, the patients are supposed to be fully informed on their conditions and all the available options for treatment. The development model for health communication focuses on the communication occurring within the various relationships in healthcare settings. Its emphasis is on how different factors and contexts influence the interactions between different individuals in health communication. All the participants have their own pers pectives based on their individual beliefs and values. These perspectives influence the choice of the participants to interact with the others and as such healthcare personnel must always have this in mind (Hugman 2009, p.71). Importance of Skilful Communication as an Aspect of Care In an attempt to show the importance of communication in healthcare delivery, it is apparent that communication and healthcare delivery are indivisible. Delivery of healthcare to the patients encompasses more than just the administration of drugs. Healthcare delivery has moved from the task oriented practice it was in the past towards a therapeutic process that involves a wide range of roles focused on the health of the individual patients, their health and wellbeing (Tamparo & Lindh 2008, p. 69). The therapeutic effect of good communication between healthcare professionals and patients on healthcare delivery cannot be ignored. Provision of social support to the patients reassures them and can even lower blood pressure. Patients regard the health professionals who communicate effectively at an emotional level as warm, caring and empathetic. This enables the patients to engender trust in them and encourages them to disclose worries and concerns that they would have otherwise not have disclosed. In addition to this, useful and informative communication between the healthcare professionals and the patients encourages them to take more interest in their condition, ask pertinent questions and develop greater understanding and self-care (Jones & Jenkins 2007, p.38). It is this interest and understanding of the importance of self-care that drives the patients to positively change their health behaviours. This happens especially when the patients are allowed to ask questions and are involved in treatment decisions. The patients also experience benefits when the health professionals provide a good environment, give accurate information, use therapeutic communication and encourage positive motivation (Nemeth 2008, p. 93). Therefore good communication in the relationship between healthcare professionals and patients is an important tool for therapeutic intervention as well as good care. Basic communication skills alone are not sufficient to create and sustain successful therapeutic relationship between the patients and the healthcare providers. Successful therapeutic relationships are made up of shared perceptions and feelings on the nature of the problem, objectives of treatment and psychological support. Interpersonal skills develop from the basic communication between the doctors, nurses and other carers with the patients. Appropriate communication should be centred on both the carers and the patients as both sides are important in building and sustaining interpersonal relationships. The ultimate goal of any communication between the medical personnel and the patients is always to improve the health of the patients and medical care. Good communication skills are required for developing a high quality, effective and safe healthcare delivery. The skills are important for gathering information, diagnosis, treatment and educating the patients (Nemeth 2008, p.55). Eff ective communication benefits both the doctors and the patients because they are part of the treatment process. Previous studies on communication between the patients and doctors and nurses demonstrate that many patients are discontented even when the doctors and nurses consider it sufficient or excellent (Pilnick et al 2010, p 47). This implies that doctors and nurses often tend to overestimate their communication abilities. Patient surveys consistently indicate that the want the communication between them and the healthcare personnel to be improved (Tamparo & Lindh 2008, p.88). In the past most of the medical personnel considered disclosing bad news to patients as inhumane and detrimental to their medical condition. However, medical practice has now evolved from paternalism to individualism and is now characterised by shared decision making and communication that is centred on the patients. Effective communication between the doctors and the patients is very important in clinical function because it plays a central role in healthcare delivery. Perhaps the most significant importance of communication in influencing health behaviour of the patients stems from the fact that the nature of health care is changing from treatment of illnesses to management of chronic disease as more and more people are now living with survivable chronic illnesses (Van 2009, p.74). This implies that the healthcare professionals need to encourage the patients to take good care of their health. For instance the patients living with diabetes are required to manage their blood sugar levels. Quality of life is more important to healthcare as patients are now living longer with chronic illnesses like cancer and bipolar disorders. Therefore treatment choice is now more dependent on the individual patients and must suit their preferences, values and expectations. Conclusion Communication is an important tool that healthcare personnel can use to pass useful information to the patients. Well educated patients and their families need to be informed to make important health decisions in order to attain the aims of managed healthcare. Healthcare professionals need to disseminate relevant and persuasive information to the patients to help them change their health behaviours. They can rely on the models of healthcare communication to communicate to the patients based on their individual characteristics. References Bryan, K. (2009). Communication in healthcare. Oxford [England: Peter Lang. Eisenberg, A. M. (2012). Prescriptive communication for the healthcare provider. S.l.: Trafford On Demand Pub. Hugman, B. (2009). Healthcare communication. London: Pharmaceutical Press. Jones, R., & Jenkins, F. (2007). Key topics in healthcare management: Understanding the big picture. Oxford: Radcliffe. Muller, P. (2001). Healthcare communication: A rhetorical handbook. San Jose: Writers Club Press. Nemeth, C. P. (2008). Improving healthcare team communication: Building on lessons from aviation and aerospace. Aldershot, England: Ashgate. Pilnick, A., Hindmarsh, J., & Gill, V. T. (2010). Communication in Healthcare Settings: Policy, Participation and New Technologies. Chichester: John Wiley & Sons. Tamparo, C. D., & Lindh, W. Q. (2008). Therapeutic communications for health care. Clifton Park, NY: Thomson Delmar Learning. Van, S. G. M. (2009). Communication skills for the health care professional: Concepts, practice, and evidence. Sudbury, Mass: Jones and Bartlett Publishers. Webb, L. (2011). Nursing: Communication skills in practice. Oxford: Oxford University Press.
Friday, January 10, 2020
Caffeine and its effects on the human body Essay
Over 90% of Americans consume caffeine every day of the year. Caffeine is the ingredient that makes the public crave coffee, soda, chocolate and many other caffeine-carrying products. Americans consume about 45 million pounds of caffeine each year. In the United States, coffee drinkers drink an average of 2.6 cups per day. Total caffeine intake for coffee drinkers was 363.5 mg per day ââ¬â this includes caffeine from coffee and other sources like soft drinks, food and drugs. Non-coffee drinkers get plenty of caffeine as well: former coffee drinkers get about 107 mg per day and people who have never had coffee get about 91 mg per day. Many facts are known about caffeine, such as its composition, effect on the human body, and origin; however, there are many long term effects that are currently being studied in order to discover how harmful this substance truly is. [Caffeine- Neuroscience for Kids] Caffeine occurs naturally from the coffee tree indigenous to Ethiopia, and it may have been used as early as 850 AD in Upper Egypt, though it is considered a legend. Coffee is the seed of a cherry from the tree of the genus Coffea. The tree yields about one kilogram of coffee per year. There are over 25 different species of coffee, the three main ones being Robusta, Libaria, and Arabica. The Ethiopians mixed crushed dried coffee beans with rolled fat balls used as food on journeys. Its cultivation and use as a beverage occurred in Arabia. By the early 16th century, the beverage was well-established in the Islamic world. Through cultural diffusion, coffee was a fashionable drug of the 17th and 18th centuries. From thereon, coffeeââ¬â¢s popularity grew tremendously. America owes its present day coffee habits to the Boston tea party of 1773, which made coffeeââ¬â¢s availability easier. [Owen, Daniel] Caffeine is an organic substance medically known as trimethylxanthine, and its chemical formula is C8H10N4O2. Caffeine is an alkaloid. There are numerous alkaloids. These compounds have different biochemical effects, and are present in different ratios in different plant sources. These compounds are very similar and differ only by the presence of methyl groups in two positions of the chemical structure. They are easily oxidized to uric acid and other methyluric acids, which are also similar in chemical structureà .Pure caffeine is odorless and has a bitter taste. This chemical is a useful cardiac stimulant and mild diuretic substance, or increases urine production. Many people take advantage of its energizing sensation; hence, it has become the worldââ¬â¢s most widely used drug. Caffeine increases dopamine levels, like cocaine and heroin but to a lower extent. Dopamine is a neurotransmitter in specific parts of the brain that can activate pleasure sensations. Because caffeine be longs to the xanthine chemical group, it interferes with the production of adenosine in the brain. Xanthenes are yellow crystalline organic compounds that are soluble in ether and are used as a fungicide and in organic synthesis. Adenosine is a naturally occurring xanthine used as a neurotransmitter in the brain. Adenosine binding to the brain causes slowing down of the nerve cells and drowsiness. Caffeine is very similar to adenosine, since they are from the xanthine chemical group. Caffeine interferes with the binding of adenosine because nerve cells recognize the intruding caffeine as adenosine. When caffeine binds to the receptors, nerve cells speed up. Caffeine causes the brainââ¬â¢s blood vessels to constrict because it blocks the adenosineââ¬â¢s ability to open them up. When the caffeine blocks the adenosine, neurons start firing at an accelerated pace. Henceforth, the brainââ¬â¢s signals help to other body parts, causing them to react. The pituitary gland reacts to the signals of excessive neural activity and sees it as an emergency. It then releases hormones that stimulate the adrenal glands. The adrenal glands then produce adrenaline thought out the body, Adrenaline is a hormone secreted by the adrenal medulla in response to stress and it stimulates autonomic nerve action. Adrenaline causes: dilation of the pupils, expansion of respiratory tubes, an increase in heart rate and blood pressure, tightening of muscles in order to make them ready for action, a release of sugar by the liver into the bloodstream for extra sugar, and increase blood flow to muscles. The euphoric feeling induced by caffeine makes the chemical addictive to its consumers. [ââ¬Å"Caffeine,â⬠Microsoftà ® Encartaà ® Online Encyclopedia 2004] Caffeine, like any other drug, is addictive. The long term effects of caffeine are unhealthy as they change the natural chemistry of the brain, primarily sleep. Adenosine is important to deep sleep because it causes proper reactions in the brain during sleep, yet caffeine interrupts itsà function. The half-life of caffeine in a human body is about six hours long, meaning that for six hours the consumerââ¬â¢s body and brain will be in an accelerated state. This can tire the body, especially the heart, which has to keep up in speed to pump the necessary blood throughout the body. After months of use, a person who consumes caffeine may develop a dependency on the drug because his/her body has grown accustomed to being stimulated by the foreign substance. Withdrawal symptoms are common among caffeine consumers, which is a bodyââ¬â¢s way to ask for caffeine. Headaches, stomach cramps, irritation, and depression are common symptoms of caffeine withdrawal. These symptoms can occur within 24 hours after the last dose of caffeine. In huge doses, caffeine is lethal. A fatal dose of caffeine has been calculated to be more than 10 grams (about 170 mg/kg body weight) ââ¬â this is the same as drinking 80 to 100 cups of coffee in rapid succession. Like many other chemicals, caffeine is deadly in large doses. [Caffeine- Neuroscience for Kids] There are many harmful effects which caffeine is blamed for, but there is no solid proof of most of the accusations. Pediatricians and Nutritionists argue that caffeine is harmful to developing individuals, mainly children and adolescents. They think that by using caffeine, the developing individuals are upsetting the normal and natural balances of neurochemistry. Withdrawal shows that there has been a disturbance in the brain since the brain rewires itself to crave the caffeine. In addition, a study published by the New England Journal of Medicine found the effects of caffeine on pregnant women. The equivalent of one to three cups of coffee increases the risk of miscarriage of pregnant women by 30%. Consumption of three to five cups increases the risk by 40%. The study was directed by Dr. Sven Cnattilgils involved 562 women between six to twelve weeks of pregnancy. After the publication of the study in 2002, the Food and Drug Administration (FDA) and the March of Dime, which finds r esearch on birth defects, have advised pregnant women to avoid caffeine. There were several other studies made with regard to infertility in women between 1987 and 1990 by the Centers for Disease Control and Harvard University. They found that caffeine had little or no influence in infertility. Caffeine has also been linked to calcium loss in bones, yet its effects are not strong enough to beà considered dangerous by the FDA. Aside from the negative aspects of caffeine, the drug is used in prescription and nonprescription drugs because it boosts their power. Aspirin and other painkillers contain caffeine to improve its effectiveness. Furthermore, a study by the Journal of the American Medical association suggests that consuming caffeine may help prevent Parkinsonââ¬â¢s disease. Parkinsonââ¬â¢ disease is a progressive nervous disease happening most often after the age of 50, associated with the destruction of brain cells that produce dopamine and characterized by weakness, muscular tremor, slowing of movement, and partial facial paralysis. Apparently, caffeine reduces the neurotransmitters, such as glutamate, which can kill neurons under certain conditions the same way it reduces adenosine. Caffeine also increases the levels of dopamine in the body, which are destroyed by Parkinsonââ¬â¢s disease. Caffeine can also be used to treat asthma attacks as it stimulates the production of adrenaline, causing the respiratory muscles to expand. [Cherniske, Stephen & Weinberg,B.A] In summary, caffeine is the worldââ¬â¢s most widely used drug for a reason. It triggers pleasure areas in the brain that cause its user feelings of elation. However, using caffeine in excess or for a prolonged amount of time can be hazardous to health by causing problems such as birth defects, miscarriages, and the bodyââ¬â¢s dependence. Though there are no concrete studies on the neurological effects of caffeine, many doctors and scientists agree that caffeine is not as safe as it appears. They recommend that consumers be careful of how much caffeine they are using or possibly abusing, since health is too precious to ignore.
Thursday, January 2, 2020
Wednesday, December 25, 2019
Socrates Doctrine Of Recollection - 1864 Words
ââ¬Å"A process men call learning... discovering everything else for himself...for searching and learning are, as a whole, Recollection. In response to Socrates, Meno asks, ââ¬Å"... how do you mean that we do not learn, but that what we call learning is Recollection (Meno 81d -e)?â⬠I will delve into what Socrates Doctrine of Recollection proves and how Socrates wishes to use the definition in his philosophy. I will then give what context I wish to use the Doctrine in, which amendments I will implement to make it plausible in my mind, and what it teaches us about different types of learning. Socrates definition of the Doctrine of Recollection consists of our souls, being eternal, and thus have had many lives before. They have gained all knowledge that exists because of this. The process of learning is our bodies recollecting information our souls have previously gained but have forgotten (Meno, 81b-e). The method in which the Doctrine of Recollection came to be, is establis hed in parts of the Phaedo and Meno by Plato. In Phaedo the theory of Recollection is touched on briefly. Cebes speaks first about the theory of Recollection. Socrates then gives a more abstract definition of the Doctrine than in the Meno; he does this for Simmias, who could not recall the proof of the theory. Socrates starts by establishing that by becoming aware of one piece of knowledge can make our mind conscious of other information. Socrates gives the example if a person notices a piece of clothing or anShow MoreRelatedPlato, Locke, And The Question Of Innate Ideas1829 Words à |à 7 Pagesopinions on the matter of innate ideas. Plato argues that the recognition of truth in reality is derived from the recollection of truth in the soul. A necessary part of Platos argument is that recollection of Truth depends upon the existence of an immortal soul. Locke, on the other hand, rejects Platos argument by stating that the recognition of truth is not dependent on recollection but is rather self-evident. In other words, Locke argues that one does not need to understand truth to knowRead MoreThe Allegory Of The Cave Essay1660 Words à |à 7 Pagesknowledge of forms to recognize things for what they are. 4. Compare and contrast Platoââ¬â¢s doctrine of recollection and Aristotleââ¬â¢s doctrine of the scientific syllogism. Plato doctrine of recollection is the idea that all learning is but remembering. He believed that we are born possessing all knowledge. Thus, we never learn anything new, but only recollect knowledge we already had. In Aristotleââ¬â¢s doctrine of scientific syllogism a conclusion is drawn from two premises (a major and a minor) eachRead MorePlatoââ¬â¢s 1st Argument for the Immortality of the Soul from Opposites and Theory of Reincarnation999 Words à |à 4 PagesPhaedo, Cebes and Simmias where Socrates gives some arguments for the immortality of the soul. In this work, Phaedo tells us about Socratesââ¬â¢ final days, who has been convicted to death. Great philosopher does not have a fear of death because he believes that when a man dies, the soul still exists even if the body perishes. Trying to prove his arguments, Socrates presents two proofs ââ¬â Doctrine of Opposites and second which is based on Theory of Recollections. In Phaedo he writes: ââ¬Å"That soulRead MoreThe Trial And Death Of Socrates : The Trial And Death Of Socrates972 Words à |à 4 Pages The Trial and Death of Socrates, depicts the different stages of Socratesââ¬â¢s life, from his prosecution until his execution. During the narratives, Socrates gives us, as readers, insight towards his beliefs and philosophy, which are viewed as reasons for his imprisonment. Phaedoââ¬â¢s recollection of Socratesââ¬â¢s last few hours alive, reveals Socratesââ¬â¢s most important belief, that the soul is an entity which is immortal and is valuable during and after life. All perceived lusts, greed, and fear are causedRead MoreRationalism732 Words à |à 3 Pagesbegins with a debate between a fictional Socrates and Meno about whether virtue can be taught or if it is acquired in another way . Socrates begins to prove his point when he asks the slaves about the geometry question. When the slave answers the question, Socrates suggests to Meno that they inquire this together. Meno argues with his ââ¬Å"Menoââ¬â¢s Paradoxâ⬠that, ââ¬Å"one logically cannot inquire productivity into what one does not already knowâ⬠(Meno 58). Then Socrates continues to make Meno question his ownRead MoreA Life Sketch of Plato and His Works905 Words à |à 4 Pagesaristocratic and rich family, Plato s childhood was indulged within luxury. But his life changed when he came across Socrates. Socrates, a Greek philosopher who lived from 470-399 BC. He devoted all his time with young citizens discussing philosophy and questioning their confidence in the truth of popular opinions. As a young man, Plato grew up wanting to be a politician. However, after Socrates execution in 399 BC had a profound effect on Plato, and was perhaps the final event that convinced him to leaveRead More A life sketch of Plato and his works Essays891 Words à |à 4 Pagesaristocratic and rich family, Platoââ¬â¢s childhood was indulged within luxury. But his life changed when he came across Socrates. Socrates, a Greek philosopher who lived from 470-399 BC. He devoted all his time with young citizens discussing philosophy and questioning their confidence in the truth of popular opinions. As a young man, Plato grew up wanting to be a politician. However, after Socrates execution in 399 BC had a profound effect on Plato, and was perhaps the final event that convinced him to leaveRead MoreMenos Paradox Essay2029 Words à |à 9 Pageswhat lines will you look, Socrates, for a thing of whose nature you know nothing at all? Pray, what sort of a thing, amongst those things that you know will you treat us to as the object of your search? Or even supposing, at the best that you it upon it, how will you know it is the thing you did not know? 80D The paradox arises due to a number of assumptions concerning knowledge, inquiry and definition made by both Socrates and Meno. The assumptions of Socrates are: ol li value=1Read MorePlato s Philosophy And Philosophy1070 Words à |à 5 PagesPlato, a Greek philosopher, was born around 423 to 428 BC, and died around 347 or 348 BC, at the age of eighty. He was a great philosopher, taught by Socrates. His dialogues have been used to teach many subjects, consisting of logic, ethics, rhetoric, religion, and mathematics, as well as philosophy. Plato was born between 429 and 423 BC, in either Athens or Aegina. At some point during his childhood, his father died, but the date is unknown. He was named Aristocles after his grandfather, but hisRead MoreCan Virtue Be Acquired? An Examination of the Laches, Meno and Protagoras2955 Words à |à 12 PagesCan Virtue be Acquired? An Examination of the Laches, Meno, and Protagoras In the Socratic dialogues of Plato, Socrates often argues against the pretence of knowledge in his interlocutors. In the case of the Laches, Meno, and Protagoras dialogues, the pretence is the knowledge of virtue, among other things. The Laches seeks a definition of arà ªte (virtue), the Meno examines the teaching of virtue, and the Protagoras offers a known expert the chance to defend that virtue can, indeed, be taught. Using
Tuesday, December 17, 2019
Advertising Is A Visual Or Audio Communication That Employs
Advertising is a visual or audio communication that employs a non-personal message to promote to sell a product or a service ideal. Advertising is transferred through mass media including: newspapers, magazines, television, radio etc. Advertising is a way of delivering messages to customers and prospective customers. The intent is to persuade consumers that a companyââ¬â¢s services or merchandises are the best. Advertising wants you to believe that the appearances of the models are exactly what they look like, when in actuality the models are photoshopped and altered, with the focus on one part of their bodies. The United States is, by far, the largest advertising market in the world. In 2015, more than 180 billion U.S. dollars were spent inâ⬠¦show more contentâ⬠¦Wack and Marion E. Roberts stated in an editorial for The British Journal of Psychiatry in 2008, there are many serious consequences of being underweight, the main ones affecting to reproduction, bones and brain. On one hand, menstruation can become ââ¬Å"irregular or absentâ⬠and fertility can decrease as well. On the other hand, poor nutrition can lead to osteoporosis, as it hinders bone development and makes bone turnover and repair more difficult. Finally, starving to reach or to maintain a zero size can damage the brain, as it interferes with homeostasis, causing ââ¬Å"changes in drive, thoughts, feelings and behaviorâ⬠and modifying ââ¬Å"metabolic and physiological processesâ⬠(Climent). Binge eating is another disorder that models partake in after restricting themselves from eating. They tend to binge on foods until they cannot ingest anymore food and regurgitate it. It has been rumored that models indulge in taking drugs to maintain their zero sizes. In 2012, Russian model Kira Dikhtyar did an interview with Fox News stating what techniques models would use to starve themselves by using laxatives, Phentermine diet pills, and prescription drugs that suppress their appetites. She even noted that some of the agencies would encourage the models to do cocaine to speed up their metabolism. Naomi Campbell stated years ago that she had gotten addicted to illegal drugs. There are so many adverse effects that these models face when taking illegal drugs. The effects ofShow MoreRelatedSmall Business Marketing Strategy1399 Words à |à 6 PagesStrategies The advertising strategies of the organization should be made impacting to the market by increasing product demand which follows desirable designs. Well structured promotion will certainly increase the market price of the electronic products in the small business. Brand promotion can just but increase demand but cannot create it. Tasks associated with promotion are mainly: brand development, creating product image as well as brand loyalty. 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Mass media uses vehicles to reach many people (large, diverse audiences) simultaneously, while niche media employ vehicles that focus on a defined group who share similar characteristics (Gen Y, Baby Boomers, etc.). Your textbook also discusses media classification in terms of levels and groupings (Figure 11-2) media intrusiveness (Figure 11-3) and media strengthsRead MorePersonal Selling4340 Words à |à 18 PagesBibliographyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.........18 CONTENT INTRODUCTION of Personal Selling In the past few tutorials we saw how marketers can use advertising, sales promotion and public relations to reach a large number of customers. While these methods of promotion offer many advantages, they each share one major disadvantage: they are a non-personal form of communication. And whether a company is in retailing or manufacturing, sells goods or services, is a large multi-national or a local startup, is out toRead MoreA Promotional Plan for Vauxhall Corsa2592 Words à |à 10 Pagesusers, however, Vauxhall Corsa is facing stiff competition with the similar smaller cars of different brand in the UK. (Vauxhall, 2012). To gain competitive market advantages, UK car industry engages in extensive product promotion which includes advertising, media relations campaign, publication and web campaign. Objective of this paper is to provide the promotion plan for Vauxhall Corsa. Analysis of the context of the promotion activity of Vauxhall Corsa is critical to enhance greater understandingRead MoreMarketing Communication Plan3894 Words à |à 16 Pagesï » ¿ Project Outline 1: Situation Analysis â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦3 1.1: Marketing Communication â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦3 1.2: Role of Marketing Communicationâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.4 1.3: The communication Model â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.6 1.4: 4C Framework Model â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..8 2: Communication Plan â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..10 2.1: Target Market â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..10 2.2: Communication Objective â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦11 2.3. Advantages of each Element â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦12 2.4: SaleRead MoreDescription And Objective Of Friendship Baptist Church1507 Words à |à 7 PagesBailey level presentation. The religious institutions that have displayed in what Blakeman calls, ââ¬Å"the role of com Company marketing to approve all creative before it goes public in any form, ensure all visual/verbal messages are cohesive; strategically accomplish the marketing and communication objectives, and focus on a specific feature and benefit, or a combination of features and benefits that strongly promote the product or service offeredâ⬠(Blakeman, 2014). Friendship Baptist Church has not
Monday, December 9, 2019
System Analysis and Design for Agile System- myassignmenthelp
Question: Discuss about theSystem Analysis and Design for Agile System. Answer: Introduction Agile system development provides facility to the enterprises to conduct fast effective business operations. It associates the customers in all the regions of development of agile systems development (Chesbrough, 2017). The agile methods- Scrum is widely used in the software development procedures and techniques to get the desired result. The agile method stresses on the communication techniques and the cooperation techniques and the customer value over the process. The study focuses on the agile system development and the open innovation mechanism. Summary The critique study focuses on the agile system development that can facilitate the customers and also showcases the open innovation techniques that can enhance the business operations of enterprises. Critical Evaluation The concepts will be critically demonstrating the two project items who have tried to implement and configure agile development and open innovation in their premises. The concept of openness related to the agile system development that gets compromised due to the absence of transparency and the competing elements. There are various challenges and the risks associated with the agile methods. At first, the agile open methods have been implied on only the customers while the technique has not focused on the stakeholders. The second issue is that it requires a significant amount of time and resources from the stakeholders and the third parties (Abrahamsson et al., 2017). The organisations also tend to appoint junior subordinates to monitor the open activities and appoint key employees of the organisations to monitor the closed activities. The third issue that arises is that the employees sometimes do not priorities the commitment and thus the customers can get neglected as a result. Another serious issue is the engagement. The representatives of one company states they have enough time to solve the issues while other representatives of another company state that they have no time left to monitor and solve issues (Alahyari, Svensson Gorschek, 2017). The fourth issue states that there is completion among the people, groups and the organisations, this can seriously affect the open innovation techniques. The aforesaid issues can be mitigated by the means of sharing the details of the project undertakings between the two enterprises. The meetings should be conducted frequently to get the desired outcomes (Link Qureshi, 2017). The existence of the on-site customer has the capability to diminish the time required for sharing the ideas outside the group. Conclusion It can be concluded from the above discourse that the fast effective open practices collaboratively can enhance the effectiveness of the project development. The inter and intra-organizational operations and implementation of open innovation in the agile system development is necessary for the detecting the vital challenges for the research. The agile method has stressed on the communication techniques and the cooperation techniques and the customer value over the process. The study has also focused on the agile system development and the open innovation mechanism. References Abrahamsson, P., Salo, O., Ronkainen, J., Warsta, J. (2017). Agile software development methods: Review and analysis.arXiv preprint arXiv:1709.08439. Alahyari, H., Svensson, R. B., Gorschek, T. (2017). A study of value in agile software development organizations.Journal of Systems and Software,125, 271-288. Chesbrough, H. (2017). The Future of Open Innovation: The future of open innovation is more extensive, more collaborative, and more engaged with a wider variety of participants.Research-Technology Management,60(1), 35-38. Link, G. J., Qureshi, S. (2017). The Role of Open Source in New Business Formation: Innovations for Development.
Sunday, December 1, 2019
ROMANTIC POETRY Essays - , Term Papers, Research Papers
ROMANTIC POETRY LONDON- WILLIAM BLAKE I wander thro ' each charter'd street, Near where the charter'd Thames does flow. And mark in every face I meet Marks of weakness, marks of woe. In every cry of every Man, In every Infants cry of fear, In every voice: in every ban, The mind- forg'd manacles I hear How the Chimney-sweepers cry Every blackning Church appalls, And the hapless Soldiers sigh Runs in blood down Palace walls But most thro' midnight streets I hear How the youthful Harlots curse Blasts the new-born Infants tear And blights with plagues the Marriage hearse THE TABLES TURNED- WILLIAM WORDSWORTH Up! up ! my Friend, and quit your books ; Or surely you'll grow double: Up! up ! my Friend, and clear your looks; Why all this toil and trouble? The sun above the mountain's head, A freshening lustre mellow Through all the long green fields has spread, His first sweet evening yellow. Books! ' tis a dull and endless strife : Come, hear the woodland linnet, How sweet his music! on my life, There's more of wisdom in it. And hark! how blithe the throstle sings! He, too, is no mean preacher: Come forth into the light of things, Let Nature be your teacher. She has a world of ready wealth, Our minds and hearts to bless Spontaneous wisdom breathed by health, T ruth breathed by cheerfulness. One impulse from a vernal wood May teach you more of man, Of moral evil and of good, Than all the sages can. Sweet is the lore which Nature brings; Our meddling intellect Mis -shapes the beauteous forms of things: We murder to dissect. Enough of Science and of Art; Close up those barren leaves; Come forth, and bring with you a heart That watches and receives. STANZAS FOR MUSIC- LORD BYRON (GEORGE GORDON) There be none of Beauty's daughters With a magic like thee; And like music on the waters Is thy sweet voice to me: When, as if its sound were causing The charmed ocean's pausing, The waves lie still and gleaming, And the lull'd winds seem dreaming: And the midnight moon is weaving Her bright chain o'er the deep; Whose breast is gently heaving, As an infant's asleep: So the spirit bows before thee, To listen and adore thee; With a full but soft emotion, Like the swell of Summer's ocean. ENGLAND IN 1819 - PERCY BYSSHE SHELLEY An old, mad, blind, despised, and dying King; Princes, the dregs of their dull race, who flow Through public scorn,mud from a muddy spring; Rulers who neither see nor feel nor know, But leechlike to their fainting country cling Till they drop, blind in blood, without a blow. A people starved and stabbed in th ' untilled field; An army, whom liberticide and prey Makes as a two-edged sword to all who wield; Golden and sanguine laws which tempt and slay; Religion Christless , Godlessa book sealed; A senate, Time's worst statute, unrepealed Are graves from which a glorious Phantom may Burst, to illumine our tempestuous day. TO SLEEP - JOHN KEATS O soft embalmer of the still midnight, Shutting, with careful fingers and benign, Our gloom- pleas'd eyes, embower'd from the light, Enshaded in forgetfulness divine: O soothest Sleep! if so it please thee, close In midst of this thine hymn my willing eyes, Or wait the "Amen," ere thy poppy throws Around my bed its lulling charities. Then save me, or the passed day will shine Upon my pillow, breeding many woes, Save me from curious Conscience, that still lords Its strength for darkness, burrowing like a mole; Turn the key deftly in the oiled wards, And seal the hushed Casket of my Soul.
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